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Material Efficiency
Apple’s ultracompact product and packaging designs lead the industry in material efficiency.
Reducing the material footprint of a product helps maximize shipping efficiency. It also
helps reduce the energy consumed during production and material waste generated at the
end of the product’s life. Waste is further minimized through the use of batteries that last
up to three times longer than typical notebook batteries. The 13-inch MacBook Pro with
Retina display is made of aluminum and other materials highly desired by recyclers. The
chart below details the materials used in this model.
Material Use for 13-inch MacBook Pro with Retina Display
Packaging
The packaging for the 13-inch MacBook Pro with Retina display uses corrugated cardboard
made from a minimum of 40 percent recycled content and molded fiber made entirely
from recycled content. In addition, the packaging is extremely material efficient, allowing
at least 15 percent more units than the original 13-inch MacBook Pro to fit in each
shipping container. The following table details the materials used in its packaging.
Packaging for 13-inch MacBook Pro with Retina Display (U.S. Configurations)
Material Retail box
Retail and
shipping box
Paper (corrugate, paperboard) 341g 698g
Molded fiber
—
303g
High-impact polystyrene 205g 205g
Other plastics 17g 17g
Restricted Substances
Apple has long taken a leadership role in restricting harmful substances from its products
and packaging. As part of this strategy, all Apple products comply with the strict European
Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and
Electronic Equipment, also known as the RoHS Directive. Examples of materials restricted
by RoHS include lead, mercury, cadmium, hexavalent chromium, and the brominated
flame retardants (BFRs) PBB and PBDE. The 13-inch MacBook Pro with Retina display goes
even further than the requirements of the RoHS Directive by incorporating the following
more aggressive restrictions:
• Arsenic-free display glass
• Mercury-free LED-backlit display
• BFR-free
• PVC-free internal cables and power adapter DC cable
• PVC-free AC power cord available in all regions except China, India, and South Korea
2
Packaging for the 13-inch MacBook Pro with
Retina display is extremely material efficient,
allowing at least 15 percent more units than
the original 13-inch MacBook Pro to fit in each
shipping container.
Battery chemistry
• Lithium-ion polymer, 74 Whr
• Free of lead, cadmium, and mercury
Battery design
The 13-inch MacBook Pro with Retina display
features a breakthrough battery design that
dramatically improves its lifespan—up
to five years. So it uses just one battery
in the same time a typical notebook
uses three.
Circuit boards, 150g
Solid-state drive, 14g
Other metals, 105g
Display panel, 95g
Aluminum, 595g
Battery, 375g
Plastics, 50g
Glass, 130g
Keyboard and trackpad, 95g