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MVP Series Product Guide - 16 - Features and benefits
III. FEATURES, BENEFITS & SPECIFICATIONS
RUGGED CONSTRUCTION
FEATURE FUNCTION
END-USER
BENEFIT
SALES
CHANNEL
ADVANTAGE
NEW Die-Cast
Aluminum
Base / Frame
Durable, metal construction
Die-casting enables precision
Mounting of the print mech-
anism and spindle, which
enhances print accuracy and
eliminates ribbon wrinkle.
Durable construction
surrounds critical components
providing printer longevity and
reliability.
Designed to withstands
harsh, industrial environments
Ensures consistent print
quality
Confidently sell Brady’s
reliability within a wide
range of operating
environments.
Satisfied customers are
repeat customers, leading
to future sales
.
NEW Die-Cast
Printhead
Mechanism
Print mechanism is embedded
into metal housing
Provides inherent rigidity for
printhead mechanism
Withstands general wear and t
e
facilitates media loading
Can confidently sell
Brady’s reliable print
quality.
Customer perceives the
enhanced quality and
durability of the product.
STATE OF THE ART PERFORMANCE
FEATURE FUNCTION
END-USER
BENEFIT
SALES
CHANNEL
ADVANTAGE
FLASH Memory
(up to 8MB
available)
ZPL II firmware and optional
fonts can be upgraded and
enhanced without modifying
the electronics
Convenient and cost
effective to keep printer firmware
current with the latest features
and enhancements. Updates can
be readily downloaded to the
printer from Brady’s website,
without a service call to replace
EPROMS.
Reduces technical
support and maintenance
requirements, more
efficient customer
support..
Optimised
Processing with
New Micro-
processor
ZPL printer has been
revamped to provide optimal
label format processing
performance.
Printer features a new
electronic design and a new
32-bit RISC microprocessor.
Faster label processing and
throughput provides enhanced
productivity.
Better throughput is more
competitive.
High
performance
printhead and E
3
(Element,
Energy,
Equalizer)
Enhanced performance
printhead combined with the
sophisticated energy control
system provides high quality
printing over a range of
speeds and materials..
Satisfies customer print
quality requirements for bar
codes, text and graphics.
Balances printhead energy
output for prolonged printhead
life.
Can confidently sell
Brady’s reliable print
quality over a range of
print applications.