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T65x series is at max a 55
ppm machine, they can easily
modify the speeds for the
printers, and the MFP ver-
sions via the firmware. The
X651de lists at $1,599
and runs at 45 ppm. The
X652de MFP lists at $1,700
and runs at 45 ppm. The
X654de MFP lists at $2,499
and runs at 55ppm. Last,
the X656de MFP listing at
$2,749 runs at 55 ppm. The
X658de MFP lists at $3,799
and also runs at 55 ppm.
The fact that Lexmark is
using the same print engine
is great for the service indus-
try. You only need one fuser
to service all of these. The
only big difference between
models is that the T650 has
a 250 sheet tray and pickup
assembly while all the others
use 500 sheet versions.
Lexmark also added color
printers and MFPs to their
new products, expanding the
C500 and C700 series lines.
Both come in MFP versions.
So what do these new
intros do to the market?
We were pleasantly surprised
that we didn’t see price
erosion when HP released
the P4015, the replacement
for the LJ 4250. We expect-
ed to see it come in a couple
hundred dollars less. But HP
held their ground. However,
it’s one thing to demand it,
it’s another to have cus-
tomers buy it at that price.
General market data so far
indicates it’s starting to take
over where the LJ 4250 left
off but not quite as strongly.
My guess is the economy is
a strong part of this. Once
the economy has picked up,
we’ll have a better feel for
the success of this price
point. However, I’m encour-
aged at this stage.
It’s interesting to see how
committed all the OEMs, not
just HP and Lexmark, are to
the MFP units. These are
getting to price points where
customers are trying them
out and once they do a scan
to email job, they’re looking
for another one. Want to sell
a printer based MFP? Show
a customer how to scan to
email (color scan preferably
which is pretty standard on
business class units now)
and you’ll have them hooked.
And will the strategy of CSR
( Customer Self Repair
warranty service) succeed or
not? Will the customer adopt
the warranty repair or pay a
service tech to install a war-
ranty part? Or be frustrated
enough to buy another brand
name next time? Will
resellers and aggregators
even sell these units knowing
it’s a one shot deal with little
other revenue to be gained
such as future maintenance
kits? Time will tell how the
market will respond and
whether HP will continue
along this path.
EDITOR
CONTRIBUTING WRITERS
Pam Olson
Service Today
is a Parts Now!
publication with a mission to
serve as a technical resource
for printer repair technicians.
Steve Geishirt
Anna Schryver
Jim Bethke
Larry Nelson
Jeremy Mueller