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How it all started
In 1986, Mr. Joseph Hsu, the founder of MSI, realized
great opportunities in the IT industry and convinced
four friends (Frank Lin, Jeans Huang, Henry Lu and Kenny
Yu) with similar interest and professional skills to
establish Micro-Star International - the birth of a leg-
end in Taiwan’s IT industry. The ve founders all started
from scratch with R&D production, marketing, services, product packaging and even shipping. Based on these revolutionary
sentiments, MSI’s management team has a tacit understanding of business, successfully navigating the industry for over 23 years.
Insist on the best
MSI believes that superior digital technology can improve life and
is passionate about exploring the potential of a digital world by
developing cutting edge tools; tools that easily and quickly
utilize information, enabling users to freely express their own
styles. Creating fantastic user experiences is the drive behind
MSI’s constant innovation. To achieve the best user experience, every component is essential. Therefore, in the past 25 years,
“Insist on the Best” has been MSI’s motto. By thinking from the users’ perspective and dedicate full attention
on every little detail, this philosophy makes MSI stand out as the most desirable product.
Innovation and style
In 2010, MSI established two additional core values:
Innovation and Style. “Innovation” is a value
that speaks for MSI’s commitment to superior
product performance and reliability. The idea of
innovation is consisted throughout every product’s
entire life span. At the same time, we give serious
consideration to the perfection of quality.
“Style” is another value that brings freedom
and expresses personal identity. MSI has taken
the lead on portable and lightweight digital
products that truly realizes user mobility and creativity.
It also strives to showcase a type of art piece that represent one’s uniqueness - such as the sleekness of a business
professional, the elegance of a trendsetter and the power of a gamer.
Where are we going from here
For over twenty years, MSI had been making components for the big PC brands;
the guts - the stu inside the box. Over time, we realized we had great ideas and
great designs of our own. Our motherboards and graphic cards are some of the
best performing and widely used by enthusiasts. MSI’s award-winning line of
Notebooks and All-in-One PC’s are examples of what we can do now that we’re outside
the box. And with many new innovations on the horizon, our future looks brighter.
MSI brand story
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