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Even though it takes advanced electronics to control
a modern flash generator, there will be a human being
operating the pack. There will be a hand of flesh and
blood turning the knobs, carrying the pack, and inserting
the cables. And there might be eyes tired from many
hours of shooting that’s checking the dials.
Design matters
All in all, the exterior design is just as important as the
interior electronics. If not more. That’s why Profoto has
given the area a lot of attention, ever since we started
out in the late 60s.
Simplicity is king
The main design principle at Profoto is simplicity. That
goes hand in hand with durability. Like the metal-and
-rubber clasp used to mount Light Shaping Tools: you
immediately understand how it works and it virtually
never breaks. Things just shouldn’t be more complicated
than necessary.
See it, hear it, feel it
For maximum usability, our equipment also gives you
feedback from several senses: Look at a knob and SEE
the current setting. Grab it and FEEL the notch.
Turn it and you both FEEL and HEAR the clicks. So, even
in tough, stressful environments you don’t have to look
twice at the generator. You just know.
Flash equipment is a lot about
technology.
Photographers are not.
Shape your own light –
Battery
25
Durable outlets - for your safety
Our lamp outlets combine ease of use with extreme durability
and safety. Connection and locking of the plug requires very
little force. Still, when fastened, you can literally use the cable for
towing the generator (though it’s not advisable...).
Connect or disconect the plugs at anytime!
Rubber handles - for easy handling
Your hands might be sweaty, dirty or sticky. Still you mustn’t drop the
equipment, even when things are messy. That’s why we put sturdy,
ergonomic rubber handles on top of our generators.
No-fuss knobs - for your fingers
The knobs on our generators are big and well-shaped, with a coloured
notch and large, indented figures. When turned there’s a distinct
clicking. It’s just simple, sturdy and easy to use.
Photo: © Rikard Westman.