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Confidential
Confidential
Put SP-D300B (Electra) on a competitive position with top brand projector of the market
to optimize sales and increase market share.
Price
Premium
+20%
0
-20%
+40%
Price Positioning
3
3
-
-
2. Price Positioning
2. Price Positioning
SP-D300
-40%
BenQ
MP771
Toshiba
TLP-X3000AU
Hitachi
CP-X417