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Market Advantage Program – Marketing and Sales
Acceleration Services
Alcatel-Lucent has been working hand-in-hand with clients
to support successful sales and marketing campaigns that help
providers meet revenue targets for new Hosted VoIP services.
The Market Advantage program portfolio includes:
•
Go
-to
-Market Services
•
Primary research data, target mark
et definition,
offer definition, competitive analysis, channel analysis
• Sales and Marketing Tools and Collateral development
• End user collateral, sales documentation and training,
TCO analysis tools
• Demand Generation
• Lead generation program development and support;
pilot sales program development and support main
Customer benefits
Alcatel-Lucent
’s V
oIP for Enterprise Hosted IP PBX Service
provides the following benefits:
• Accelerate Time to Market
Service Providers gain speed and agility to launch new services
by utilizing Alcatel-Lucent’s network operations center
infrastructure, end-to-end OSS/BSS solution, streamlined
processes and integration expertise. Providers can focus on
driving revenue through successful sales and marketing
initiatives and may choose to augment their own expertise with
Alcatel-Lucent’s Market Advantage Program capabilities.
• Optimize Investments
With minimal upfront investments in the CAPEX and
operations infrastructure needed to launch a service, and a pay-
as-you-grow business model, the Alcatel-Lucent Hosted IP PBX
Service enables the Service Provider to align OPEX costs with
revenue. The Provider gains flexibility with minimal risk and
the ability to quickly launch new services.
•
Lay the Groundwork for F
uture Network
-Based
Service Delivery
The Alcatel-Lucent Hosted IP PBX Service provides the
platform onto which additional network
-based services such
as fix
ed mobile convergence, managed security
, presence and
location services can be delivered. The hosted services model
provides a flexible model for introducing new services based
on customer demand and is back
ed by the innovation,
carrier-grade technology and operational expertise delivered
in the Alcatel-Lucent Hosted Solutions model.
Pre-Deployment
Deployment
Post-Deployment
•Voice readiness assessment
• Network planning and design
•Security assessment
• Dial plan creation
•Subscriber migration plan
• Detailed project plan
•Staging
•Station review
O
bjectives
•
Ensure the existing network can support the
Q
oS required for voice calls
• Plan forimplementation
• Deploy a fully functional network in accordance
with contracted specifications
• Ensure user is fully versed in the
features/functionality
•
Provide high networkavailability
•
Create/execute plan forgrowth
• Physical site review
• Installation
• Network integration
• OSS integration
• Provisioning
• Existing usermigration
• Dial Plan implementation
•Securityimplementation
• Data networkupgrade
• Program management
• Administrator training
• End-usertraining
• Remote technical support
• On-Site technical support
• Repair & exchange service
• Growth planning
• Changemanagement
• Network management
• Consulting