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Alcatel-Lucent Wireless Broadband for All Solution8
Innovative Partnerships and Business Models
Alcatel-Lucent is a founding partner
in the International Telecommunication
Union’s Connect the World initiative,
with a history of global leadership and
partnering in high-growth markets.
Our consulting, design and deployment
services help you develop new partner-
ships with vendors, third parties and
public stakeholders — enabling innova-
tive business models.
Throughout 2006 and 2007 Alcatel-
Lucent conducted end-user research
across Tier 2 and Tier 3 cities in high-
growth markets to understand what
current broadband and next-stage
broadband users are looking for in
services, pricing and quality of experi-
ence. Alcatel-Lucent derived business
model recommendations from this
consumer research. Our findings showed
that users often have their first broad-
band experience in a group setting,
and once they are familiar with the
workings and benefits of broadband,
they opt for a personal broadband
connection.
The broadband community center
business model is a public-private
business model that can generate
revenue opportunities for service
providers and entrepreneurs. These
centers provide a wireless access point
and shared terminals for group access
to broadband — an important first step
in broadband adoption for low-income
and rural areas.
•The in-building model: Public subsidies
fund a small office and Internet-
literate staff, along with low-cost
terminal bundles through manufac-
turing and business partnerships.
•The mobile model: A three-wheeled
motorbike, bus, jeep or other device
transports communal Internet
connections to unserved areas.
Figure 4. Broadband Community Centers – an Innovative Business Model
Public-Private Business Model
• Public subsidies for building, PCs,
staff, communications
• Various charging metrics: per public
service transaction, per application
use, per time...
Understanding Entire Ecosystem
• Need for applications
• Multiple stakeholders
• Active commitment to low-cost
device design and manufacturing
Low-Cost PCs
In-Building Mobile
Low-Cost Modem Low-Cost Voice
Attractive Value Proposition and Business Model
Ready for Expansion to Small Cities and Rural Areas