Filter
Top Products
MVP Series Product Guide Page 15 Features &Benefits
III. FEATURES, BENEFITS & SPECIFICATIONS
RUGGED CONSTRUCTION
FEATURE FUNCTION
END-USER
BENEFIT
SALES
CHANNEL
ADVANTAGE
NEW Die-Cast
Aluminum
Base / Frame
Durable, metal construction
Die-casting enables precision
Mounting of the print mech-
anism and spindle, which
enhances print accuracy and
eliminates ribbon wrinkle.
Durable construction
surrounds critical components
providing printer longevity and
reliability.
Designed to withstands
harsh, industrial environments
Ensures consistent print
quality
Confidently sell Brady’s
reliability within a wide
range of operating
environments.
Satisfied customers are
repeat customers,
leading to future sales
.
NEW Die-Cast
Printhead
Mechanism
Print mechanism is embedded
into metal housing
Provides inherent rigidity for
printhead mechanism
Withstands general wear and
t
facilitates media loading
Can confidently sell
Brady’s reliable print
quality.
Customer perceives the
enhanced quality and
durability of the
product.
STATE OF THE ART PERFORMANCE
FEATURE FUNCTION
END-USER
BENEFIT
SALES
CHANNEL
ADVANTAGE
FLASH Memory
(up to 8MB
available)
ZPL II firmware and optional
fonts can be upgraded and
enhanced without modifying
the electronics
Convenient and cost
effective to keep printer
firmware current with the
latest features and
enhancements. Updates can
be readily downloaded to the
printer from Brady’s website,
without a service call to
replace EPROMS.
Reduces technical support
and maintenance
requirements, more
efficient customer support..
Optimised
Processing with
New Micro-
processor
ZPL printer has been
revamped to provide optimal
label format processing
performance.
Printer features a new
electronic design and a new
32-bit RISC microprocessor.
Faster label processing
and throughput provides
enhanced productivity.
Better throughput is more
competitive.