• Positioning Section 3, 4
– Dell™ OptiPlex™ Brand positioning 3
– OptiPlex 740 Product positioning 4
• New Product Messages 5 – 12
– Power Efficiency 5, 6
– Smart Security 7, 8
– Remote Control 9, 10
– Direct Deploy 11, 12
• Product Specifications 13 - 16
TABLE OF CONTENTS