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CradlePoint Solution Saves
the Day at On-site Event
PHS300 Personal Hot Spot Provides Web Access for
High-Level Meetings Between Bloggers and HP
SITUATION
Buzz Corps is an influencer marketing agency focused on generating word-of-mouth
referral for their clients. One aspect of their services involves connecting Buzz Corps’
clients with bloggers who write about those clients. For one of their recent initiatives,
Tom Augenthaler and Nick White of Buzz Corps hosted a Tech Day event involving
members of the HP Technology Solutions Group (enterprise servers, networking,
etc.) and 10 IT pro-oriented bloggers from around the world. These bloggers traveled
from Canada, Italy, Netherlands, New Zealand and cities around the United States
for in-person, hands-on experiences with HP’s newly launched line of servers. In the
sessions, the bloggers received deep-dive briefings about the HP new products and
associated technologies, plus took a tour of the manufacturing facilities. To report on
their findings and involve their audiences in real-time discussions—thus making the
most of their time when actually in HP’s presence—the bloggers needed to be able to
send and receive email and post to their blogs in real-time.
CHALLENGE
While the HP site offered Internet connectivity in specified visitor meeting rooms, the
bloggers and the HP team members were in a secure conference room because of
I N A C T I O N
The CradlePoint PHS300 instantly creates a Wi-Fi
hotspot that any Wi-Fi enabled device can connect
to—laptop, camera, PDA, etc. The PHS300 then
connects those devices to the Internet via 3G mobile
broadband, providing high-speed web access virtually
anywhere. The size of a handheld PDA, the PHS300 can
operate on battery power for up to 2 hours.