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The 4000Lm, XGA market is too a growing market as shown in the graph #2. The
VPL-FX40 and VPL-FX40L are introduced to support our Pro AV Dealers growth in
this segment and ultimately grow Sony’s market share.
Another reason for the growth of the SXGA / SXGA+ and XGA 4000Lm market is, of
course, a matter of price. Graph #3 shows the continuous estimated price erosions of
these two categories. The good news, customers are willing to pay a premium
for the higher resolution of SXGA / SXGA+. (For Now)
249630
162376
91631
39559
17751
40065
23733
13793
8230
1536
0 50000 100000 150000 200000 250000 300000
2010
2009
2008
2007
2006
XGA 4000 to 4999 SXGA 4000 to 4999
Source: DTC Worldwide Graph used to indicate market ratio only
EMEA 4000-4999 XGA vs. SXGA Market
0
2000
4000
6000
8000
10000
12000
2002 2003 2004 2005 2006 2007 2008 2009 2010
C: XGA D: SXGA
Graph #2
Graph #3
Source: DTC Worldwide
Graph used to show price erosion
comparison onl
y
SXGA & XGA Price Erosion
5