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INTRODUCTION
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internet
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copy
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print
scan
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USER SEGMENTS
The e-STUDIO232/282 therefore appeals to small offices
with few employees as well as medium- to large-sized
departmental office environments. Users will value the ease
of use, flexibility and time saving benefits these advanced
features will offer and the harmonious design will easily fit
into almost any environment. In addition, the system provides
a strong blend of extensive network-ready functionality with
the necessary security features for safe sharing and storage of
digital documents.
The responsible sales professionals should focus on the
following factors and user advantages when approaching a
potential client for the e-STUDIO232/282:
Analogue Machine Users
Existing analogue users can gain tremendous productivity
advantages by switching to a digital copier, especially because
of the added memory copying, scanning and electronic sorting.
For instance, these digital features allow for immediate retrieval
of the originals whilst the job is being completed. This not only
means a saving in time and an improvement in productivity,
but also a reduction in power consumption. It is also important
to point out that the integrated multifunctionality of the e-
STUDIO232/282 will play a vital role for analogue users
seeking a flexible and durable system by offering higher
usability and network connectivity.
Digital Machine Users
Existing digital users are aware of the cost benefit of digital
MFP systems, but often the wish to take advantage of more
convenient functions means acquiring expensive parts and
controllers. Here it is important to emphasise that the e-
STUDIO232/282 can expand and be integrated under various
business environments by taking advantage of the copy-printer-
scan-network capabilities.
First / Additional Purchasers
The majority of these customers are mainly found within big
company departments, but also smaller environments such
as home offices (SOHOs), start up companies and aspiring
entrepreneurs that all stand to benefit from our all-in-one office
solutions. Again, it is essential to point out that integration
and management in the clients network is abreeze for one or
many e-studio devices supplementing a centralised machine
and reducing “bottlenecks” with a more flexible solution. As a
result, many of the running-costs and Total-Cost-of-Ownership
(TCO) related to productivity and daily operations can be
reduced or even eliminated. The ability to adapt with changing
business environments via the integrated network solutions are
qualities that should be explained to your customer.
After reading this sales guide, the professional sales person will
understand the strong merits of the e-STUDIO232/282 and
how they relate to and are of benefit to the above mentioned
user segments.