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– Glossary 57
Glossary
brightness Refers to the reflectance and whiteness of a sheet of
paper. Higher brightness papers are more expensive to produce and
are usually associated with higher quality.
caliper The thickness of a sheet of paper or other print media.
carrier sheet The sheet to which labels are temporarily attached.
Usually this sheet has a “slick” feeling or appears shiny.
curl The level of curvature or wave that a sheet has before or after
printing.
cut-edge condition Condition of the edges of paper, which can
affect paper’s ability to feed properly.
cutouts Any portion of the media that has been removed, including
binder holes, notches, square cuts.
density Relative darkness of print.
die-cuts Cuts between individual labels. Die-cuts are made by a
machine in a predefined pattern.
duplex Printing on both the front and back sides of a sheet of paper.
electrical properties The electrical resistivity of the print media.
face sheet The face sheet is the printable surface on a sheet of
adhesive labels and can be made from different materials, including
paper, polyester, and vinyl. It is common for a face sheet to be die-
cut so that individual shapes can be removed after printing. Polyester
and vinyl labels require a topcoat to provide the proper electrical and