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Page 33
A Final Word
While our story has been long and detailed, our conclusions are short and
simple.
• Sony is in projection for the long haul. We've been doing this for 35 years.
And our SXRD 4K projectors are already used in high-profile applications in
the commercial, educational, content creation and digital cinema sectors.
• With the SXRD panel, Sony is a leader in projection technology. Our
Silicon X-tal Reflective Display (SXRD) panel is not simply a development for
the 4K projectors. It also stands behind the Sony BRAVIA home theater
projectors. These are multi-million-dollar markets in which SXRD technology
is proving to be a pivotal competitive advantage.
• 4K resolution is established. The 4096 x 2160 resolution is established in
Visualization, Simulation, Auditoriums and Postproduction. 4K is supported
by media servers and external image processors. And 4K is an accepted part
of the Digital Cinema workflow from acquisition to postproduction to
distribution and exhibition.
• These are the world's first. These Sony SXRD projectors are the world's
first commercially-available projectors to provide 4K resolution. And these
projectors also support 2K, high definition video, standard definition video and
computer sources.
Of course, no technical document, however detailed, can substitute for an
eyes-on demonstration. No technical document should. If you haven't already
seen a demonstration, you owe it to yourself to see Sony's 4K SXRD projection
in action.