H-P Products PRO 8500 All in One Printer User Manual


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Many of HP’s valuable and effective marketing and
sales support tools for partners are located in the
Marketing Toolkit section on the HP Partner Portal.
Organized into five sections, the Marketing Toolkit is
designed to help complement and accelerate your sales
process. (
www.hp.com/partners/us/toolkit).
Develop a plan
Create an action plan for getting new business.
The information and tools in this section will help you
develop a strategy and a detailed execution plan to
achieve your goals.
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HP compares to the competition
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to plan, manage and report results from marketing
development funds provided by HP
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HP enterprise end-user accounts and their associated
HP end-user account team
Generate awareness
Creating awareness of your company’s value
proposition delivered through HP products and solutions
is key to increasing your sales. Ensure that HP is “top of
mind” with your customers and important prospects with
these resources and tools.
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tradeshow giveaways, or client gifts
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insignias, and logos for acknowledging your
relationship with HP
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customers find local HP authorized sales and/or
service partners
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stationery, and website design services
Create demand
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customers. Create new sales opportunities with easy,
cost-effective turnkey campaigns, marketing services,
product images, and more.
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email and telemarketing campaign in just minutes and
reach your targeted number of customers or prospects
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HP products and solutions for use in your marketing
and sales efforts
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online catalog
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services provided by HP’s distributors
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of a lead-generation engine that features an awesome
response rate
Close the deal
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propose and position HP products and solutions to meet
your customers’ needs.
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leasing options on HP products for training and
demonstration centers, and proof of concept testing
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you close larger and more profitable transactions
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professional, customized proposals
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select HP products
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data and inventory availability from a variety of
HP distributors
Sell even more
Your greatest selling opportunity is to your existing
customers. Maximize customer revenue and loyalty using
these tools and resources.
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downloadable)
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from HP technology through support delivered by HP
and HP Partners
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Generate demand and support sales
331
HP Programs
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