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Selling Strategies for the bizhub 180
SELLING THE PRODUCT
If you uncovered all the mysteries by asking the best questions and have agreement
from the customer on what the needs and applications are, you are ready to give
your product presentation.
DEMONSTRATION
In order to present the customer with an effective product presentation, the elements
of that presentation must relate directly to the needs and applications discovered
and agreed upon in previous discussions with your customer. Select documents that
reflect the customer’s applications. It is often effective to use customer’s files for the
demonstration, however if doing so, make sure you receive these files in advance
so you can test them for accuracy and compatibility.
TARGET MARKET SUMMARY
Regardless of the vertical market, a network-connected Konica Minolta bizhub 180
Series MFP offers many opportunities and benefits for both the sales representative
and the end user. Most importantly, your ability to research and identify weaknesses
in an organization along with your understanding of their industry and their business
processes involved makes you the business consultant. Your knowledge of Konica
Minolta products and how seamlessly they integrate into an organization, puts you
in a very good position to convey the message that you and Konica Minolta are their
“Total Document Solution Provider”.
… Good luck and good selling!