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5-70 About variable data printing
ES3640e MFP EFI Printing Guide - 70
This chapter describes the variable data printing features
supported by the ES3640e MFP, including:
• Background information about variable data printing
• Printing variable data documents using FreeForm
™
About variable data printing
Variable data printing is typically used for direct-mail advertising
or other targeted mailings. It involves combining a set of master
elements that are common across copies of a document with a set
of variable elements that change from copy to copy. An example is
a brochure that greets customers by name and may include other
personal information about the customer obtained from a
marketing database. Background elements, illustrations, and text
blocks that do not change across copies of the brochure comprise
the master elements. The customer’s name and other
customer-specific information comprise the variable elements.
The ES3640e MFP supports the following method of variable data
printing:
• The FreeForm feature allows you to use print options to define
and store master-element documents—called FreeForm
masters—on the ES3640e MFP. You can send a variable-element
job to the ES3640e MFP with instructions to combine the job
with a particular FreeForm master.
You cannot use the following print options and settings when
printing variable data:
• Combine Separations to On
• Optimize PowerPoint to On
For more information, see Appendix A.
C
h
apter 5:
Printing
Variable Data
Documents