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5
5-1 About variable data printing
This chapter describes the variable data printing features supported by the EX7750,
including:
•Background information about variable data printing
•Printing variable data documents using FreeForm
™
and FreeForm 2
About variable data printing
Variable data printing is typically used for direct-mail advertising or other targeted
mailings. It involves combining a set of master elements that are common across copies
of a document with a set of variable elements that change from copy to copy. An
example is a brochure that greets customers by name and may include other personal
information about the customer obtained from a marketing database. Background
elements, illustrations, and text blocks that do not change across copies of the brochure
comprise the master elements. The customer’s name and other customer-specific
information comprise the variable elements.
The FreeForm feature allows you to use print options to define and store
master-element documents—called FreeForm masters—on the EX7750. You can send
a variable-element job to the EX7750 with instructions to combine the job with a
particular FreeForm master.
NOTE: The FreeForm print options are not available in the PCL printer driver.
The FreeForm 2 feature allows you to assign specific page rules of a FreeForm master
to each page of a variable job. To use FreeForm 2, you must create and print the
variable job in a popular variable data printing application, such as PrintShop Mail.
You cannot use the following print options and settings when printing variable data:
• Combine Separations to On
•Optimize Power Point to On
For more information, see Appendix A.
Chapter 5:
Printing
Variable Data
Documents