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Warranty Information 189
even if your use of or participation in any particular service,
feature, function or promotional activity terminates, expires,
ceases, is suspended or deactivated for any reason.
INFORMATION THAT WE COLLECT
Personal Information
We may request that you supply us with "personal"
information, such as your name, e-mail address, mailing
address, home or work telephone number in the course of
you accessing or using the Service, such as via registration
forms, surveys, and polls. In each such case, you will know
what categories of information we collect because you will
actively provide the information to us. You may not be able to
fully utilize all of the features or components of the Service if
you choose not to provide certain information. If you do
choose to give us personal information through the Service,
we will collect and retain that information.
Non-Personal Information
When you use the Service, we may also collect
"non-personal" information. We consider "non-personal
information" to be information that, by itself, cannot be used
to identify or contact you personally, such as demographic
information (your age, gender, income, education,
profession, zip code, etc.). Non-personal information may
also include technical information, such as your IP address
and other anonymous data involving your use of the Service.
Non-personal information may also include information that
you provide us through your use of the Service, such as the
terms you enter into the search functions of Social Hub, mail
inbox and instant messenger. We reserve the right to use or
disclose non-personal information in any way we see fit.
USE OF INFORMATION WE COLLECT
Our Services
We use your personal information to provide you with any
services that you may request or require, to communicate
with you and to allow you to participate in online surveys. We
use aggregated non-personal information about our users to
understand the demographics of users of the Service, such
as the percentage of male and female users, the geographic
distribution of our users, the age ranges of our users, a
combination of these and/or other demographics. We may
also use the personal or non-personal information we collect
to analyze how Service is being used, and to improve the
content of the Service, and for marketing and promotional
efforts.