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Use of colour
Colour attracts attention, increases impact, stimulates emotions, and touches us where
pure reason and intellect do not. Use of colour in documents improves understanding
and comprehension, helps organise data, and aids the reader in decision-making,
learning, retention and recall.
Numerous studies back the power of colour. Ronald E Green (The Persuasive Properties of
Color, October 1984) showed that colour sells products and services better by up to 85%
and provides savings in time taken to read of 70%. D Hoadley et al (Investigating the
effects of Colour, Fonts and Bold in Text Documents, January 1996) demonstrated that
colour increases understanding by up to 74% and recollection rates by up to 77%, and
reduces error counts by up to 55%. And Case and Company (Grasp Facts Fast with Color
Copying, July 1974) showed that colour increase reader motivation by up to 80%.
The benefits of colour apply to all documents. Add impact to presentations and
proposals, improve response times and response rates with direct mail and bills, increase
readability of statements and reports, and improve learning and recollection of training
material and manuals. Colour improves your company’s professional image and enhances
all types of documents.
Until recently, colour was too expensive to use in everyday applications. With the
introduction of Xerox solutions like the DocuColor 1250, 2045 and 2060, everyone
now has the ability to produce high quality full colour documents at an affordable
price – no matter whether you need one copy or a thousand.
Wrap-up
Economical short runs Quick turnaround
Rapid response to market changes Cost effective publications
High quality print for professional image Reduced print inventory
Eliminate print wastage Reduce print costs
Distribute and print Print what you need, when you need
Documents always up-to-date Personalised documents
Reprints on demand One book at a time
Communicate with each customer individually Affordable colour
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DocuColor 2000 series design guide