Filter
Top Products
Decision making role • Marketing
• Advertising
• Graphic arts/creative services
• Public relations
Key benefits of digital colour printing • Increase sales
• Grow profits
• Build brand identity/recognition
• Provide ability to change to demographic and
economic markets
• Improve response with targeted marketing
based on buying preferences
• Facilitate micro-marketing
• Build customer loyalty
• Accelerate competitive response
• Reduce inventory/obsolescence
• Lower short run costs
• Provide multi-lingual material to improve
response
• Provide stock flexibility
• Ease registration requirements
Newsletters
Typical vertical application name • Direct sales channel
• Human resource
• Distributor/OEM
• Shareholder
• Technical bulletins
Decision making role • Marketing
• Human resources
• Employee services
• CEO
• Engineering
Key benefits of digital colour printing • Organise and classify information
• Accelerate competitive response
• Reduce costs/contain costs
• Improve quality
7 - 7
applications by industry