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Key benefits of digital colour printing • Increase sales
• Grow business, revenue and profits
• Gain competitive advantage
• Build brand identity/recognition
• Improve response with targeted marketing
based on season, ethnic, demographic,
economic, geographic areas
• Improve subscriber compliance and wellness
• Improve response with targeted marketing
based on buying preferences
• Facilitate micro-marketing
• Build customer loyalty
• Accelerate competitive response
• Reduce inventory/obsolescence
• Enable JIT delivery of print
• Reduce costs/contain costs
• Lower short run costs
• Provide multi-lingual material to improve
response
• Ease registration requirements
Newsletters
Typical vertical application name • Departmental
• Human resource
• Board of directors
• Subscriber
Decision making role • Marketing communications
• Corporate communications
• Human resources
• Consumer relations
• Graphic arts
Key benefits of digital colour printing • Organise and classify information
• Accelerate competitive response
• Foster consumer education and awareness
• Develop rapid response to regulations
• Reduce costs/contain costs
• Improve quality
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DocuColor 2000 series design guide