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Key benefits of digital colour printing • Speed up turnaround time
• Target based on needs/features/services
• Ensure consistency
• Provide multi-lingual documentation to
improve understanding
• Reduce inventory/obsolescence
• Enable JIT delivery of print
Promotional materials
Typical vertical application name • Flyers
• Danglers
• Brochures
• CD jewel case inserts
• Video case inserts
• Direct mail campaign
• Counter cards/tent cards
• Notices
• Customer enrolment kits
• Directories
• Benefit booklets
• Signage, posters, banners
• Event notices
• Tickets and passes to events
• Invitation to fund raisers and events
• Seminar/trade show material
• Covers/spine
• Postcards
• Business cards
• Customised internet response
Decision making role • Marketing
• Relationship manager
• Graphic arts
• Public relations
• Managed care
• Underwriting
• Corporate communications
• Consumer relations
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applications by industry