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• Facilitate micro-marketing
• Build customer loyalty
• Accelerate competitive response
• Reduce inventory/obsolescence
• Lower short run costs
• Provide multi-lingual material to improve
response
• Provide stock flexibility
• Ease registration requirements
Compensation and benefit booklets
Typical vertical application name • Cover/spine
• Booklet
Decision making role • Human resources
• Employee services
Key benefits of digital colour printing • Improve comprehension and recall
• Improve employee satisfaction
Presentations/proposals/reports
Typical vertical application name • Proposals
• Research reports
• Market reports
• Overheads
• Handouts
• Inserts
• Cover/spine
Decision making role • Marketing
• Retail sales
• CEO
• Managing director
• Research
Key benefits of digital colour printing • Ensure impact
• Enhance professional image
• Improve comprehension and action
• Build brand identity/recognition
7 - 11
applications by industry