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Top Products
• Signage, posters, banners
• Directories
• Direct mail campaigns
• Business cards
• Trade show materials
Decision making role • Managing partner
• Marketing
• Graphic arts
Key benefits of digital colour printing • Increase sales
• Grow profits
• Build brand identity/recognition
• Disseminate information
• Provide ability to change to demographic and
economic markets
• Improve response with targeted marketing
based on buying preferences
• Facilitate micro-marketing
• Build customer loyalty
• Accelerate competitive response
• Reduce inventory/obsolescence
• Lower short run costs
• Provide multi-lingual material to improve
response
• Provide stock flexibility
• Ease registration requirements
Education
Primary, secondary, higher education
Course packs/manuals/booklets
Typical vertical application name • Training
• Operations and procedures
• Services
• Promotional
• Certificate of achievement
7 - 15
applications by industry