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Communicating in color
3
Using color
Your printer provides you with outstanding color printing
technology for many business office uses, such as business
charts, photographic images, or spot colors.
Color can give life to your printed material, adding excite-
ment, realism, importance, clarity, or whatever feeling you
want to convey. You can enhance your use of color by
understanding how color printing works and how to use
it most effectively.
This chapter provides information about selecting, using,
and adjusting color for desktop printing.
Communicating
in color
Today’s fast-paced, competitive business and professional
climate demands an accurate, concise way to communi-
cate and exchange information. One of the most effective
visual communication tools is color. By using color to con-
vey information, you reduce the amount of verbal expla-
nation needed to get your message across. Applications
for communicating in color are endless. They include:
• Business internal and external documents
• Charts and graphs
• Promotional literature
• Presentation graphics
• Overhead transparencies
• Product manuals
• Sales brochures
• Scientific image printing
• Architectural drawings