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186 Administrator Guide • 2005Q4
▼ Specifying Campaign Options and Target Audience
The Campaign Options page lets you define the name and description of the
campaign, and the market segment that receives it. You can also assign a coupon to
the campaign. If you are creating an event-driven campaign, you can define the
event that triggers the campaign.
Complete the fields in the Campaign Options page. An asterisk (*) beside a field
indicates the field is required.
1. Enter the name of the campaign and a description.
The name of the campaign must be unique to all other campaigns.
2. Enter the Campaign Coupon.
A coupon is an attribute of a campaign. This field identifies any coupons associated
with the campaign. A subscriber can redeem a coupon by entering it when viewing
content. In most cases, entering a coupon activates the campaign as long as the
subscriber is part of the campaign’s segment.
You can enter a maximum of 32 characters, which can consist of characters and
numbers.