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3. Choose the Subscriber Segment from the drop-down list.
The Subscriber Segment is the target audience for the campaign. The list contains all
of the subscriber segments that are currently defined. See “Creating a Subscriber
Segment” on page 195 for more information.
Only subscribers who selected the option of “Notify me for update or promotions”
through the subscriber portal are included in a subscriber segment.
4. Select a triggering event and activate a campaign.
a. Choose the event that triggers the sending of the campaign message (for
event-driven campaigns only).
b. Select the Activate Campaign check box to make the campaign available when
it is submitted (for event-driven or promotional campaigns).
5. Click Next to specify the campaign message.
▼ Specifying a Campaign Message
The Specify the Campaign Message page lets you specify the message that is sent to
subscribers and the template that is used for the message.
To specify a campaign message, follow these steps:
