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196 Administrator Guide • 2005Q4
3. Specify the following information:
■ Enter a name and description for the subscriber segment.
The name must be unique to other segment names and it must not exceed 255
characters.
■ Select the check box if a subscriber must match all of the specified criteria in this
page to belong to this segment.
If the check box is clear, advertisements are sent to subscribers who meet any of
the criteria specified.
The selection can be based on the following factors:
■ Whether the subscriber has previously downloaded one or all of the items
being promoted.
■ The number of items the subscriber has downloaded and how recently.